New Tagline For You. For Life. (07 Dec 2011):
For you, for life, the new brand promise has been chosen to align with the brand’s personal association with its customers who have crossed 120 million in less than 20 years. “ We have served our customers across the globe with pride and have given them products which are of good quality, affordable prices and with a world class service support’, said Group Chairman, Mr. K P Basheer.
We have reached a point in our business history, where we now realize the actual depth of our association with our customer base who has been extremely loyal to our brand, adds Sujil Bose, Group Marketing Head.
“Our research within our ranks has given us enough to belief that we have reached many milestones in recent years which we would like to convey to our customers both existing and prospective, while reassuring our commitment to them in a tone and language they would understand better”, said Sujil, explaining the decision to change the look and feel of the brand as well as its brand promise.
We have always maintained a clean track record when it comes to quality levels and sourcing standards with over 900 personnel working at our various sourcing locations in over 10 countries including China, Korea, Thailand, India, Vietnam, Turkey, Taiwan etc., says Mr. Basheer who attributes the success of GEEPAS to the common man’s desire to achieve and attain his dreams. Our primary objective was to make Electronics products accessible to an enmasse audience in which we succeeded. Our success reflects on how well our customers have received our range of products which are a fine balance of quality and costs, adds Mr. Basheer.
Our international customer base appreciates our forthright approach to their needs and understanding of those market requirements, says Vikas Jain, the International Business Head of GEEPAS who spearheads the group’s interests in the CIS, Africa markets.